LIFT AND SEPARATE: GRAPHIC DESIGN AND THE VERNACULAR, edited by Barbara Glauber
The Herb Lubalin Study Center of Design and Typography / The Cooper Union, 1993, First edition, 65 pp., 8 1/2" X 11", Textured softcover
"Many contemporary graphic designers have cultivated a taste for the s-called vernacular, incorporating these 'lower' forms of visual communication into their 'high' design. Designers borrowing from these sources do so with a variety of attitudes towards their subjects: irony, nostalgia, connoisseurship, and elitism. This book and the accompanying exhibition question this relationship, taking a closer look at what is lifted, how it is separated from its original context through the filter of the designer, and the resulting shifts in meaning" -- from introduction, p. 5 The "Lift and Separate: Graphic Design and the Vernacular" exhibition took place at The Herb Lubalin Study Center of Design and Typography, The Cooper Union from January 27-February 27 1993 in New York City.